TikTok video of woman’s ‘optical illusion’ Fashion Nova dress goes viral | Alds

A woman has shared the secret to her “snatched” waist – an optical illusion created by her dress.

Influencer Jem – best known by her social media handle @x0jem_ – shared a video of herself wearing the $52 “Mind Of My Own Maxi Dress” from Fashion Nova.

The multi-tonal brown dress features a tie front on the waist that when done up, creates a “crazy illusion” of a tiny waist.

“Looks like I tied my organs together,” Jem captioned the short clip on her TikTok account.

The video has left its 3.2 million viewers in shock, with many stating it’s “very confusing”.

“My jaw just dropped,” one woman wrote.

“That is actually terrifying,” another said.

“I am so confused,” one guy declared, to which Jem replied: “Imagine my face when I first put it on. I was looking at it sideways.”

RELATED: ‘Intense’ optical illusion photo baffles internet

Others said the video had persuaded them to buy the figure-hugging dress which according to the brand’s website, doesn’t appear to have been designed to deliberately give such a flattering appearance.

“Excuse me, ordering now,” one said.

“You have persuaded me, as soon as I saw this I ordered,” another wrote.

“I’m going to order this for my holiday,” someone else chipped in.

Jem’s Instagram followers had a similar response, describing the dress as “magic”.

“Wow, that’s cool,” one wrote.

“Need that kind of magic in my life,” another agreed.


The dress is still in stock on the Fashion Nova website in sizes XS to 3X.

Jem, who states on her Instagram profile she’s an ambassador for the global clothing brand, has modelled other figure-hugging dresses online.

Most recently she shared a snap of herself in a see-through white dress that flaunted her bra and undies as well as a body-con dress that flashed her cleavage thanks to a daring bust cut-out.

Continue the conversation @RebekahScanlan | [email protected]

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