A series of hilarious, tongue-in-cheek murals showing Australian political leaders intimately sharing a lamb chop together will be toured around cities and border towns across the country from today.
Meat and Livestock Australia – the organisation behind the wildly popular, annual lamb TV ads – has once again put state premiers and border closures and in its crosshairs by commissioning several digital murals that are bound to draw a national laugh.
As frustrations between premiers boil over, a mural showing NSW leader Gladys Berejiklian tucking into a lamb chop with her Queensland counterpart Annastacia Palaszczuk will be placed on billboard trucks in the Sydney CBD and Brisbane CBD – as well as the border town of Coolangatta.
Another mural illustrating Ms Berejiklian and Victorian premier Daniel Andrews feasting on the same piece of lamb will tour the NSW-VIC border town of Albury-Wodonga.
The murals took no prisoners, with another depicting Prime Minister Scott Morrison and WA premier Mark McGowan dining on lamb in a seemingly warm embrace.
That mural will be driven from Canberra’s CBD towards Parliament House. In WA, it will also be driven from Perth’s CBD to Fremantle and Cottesloe.
SA premier Steven Marshall was also targeted in a mural alongside Mr Andrews, which will be shown in Melbourne and at the border between the two states.
All murals will be touring for four days leading up to Australia Day.
MLA domestic market manager Graeme Yardy said Australia’s political leaders could do with sharing a meal together.
“Lamb has always been the meat that brings people together and we thought what better target than our leaders,” Mr Yardy told NCA NewsWire.
“If there’s anyone who could really use a delicious lamb meal together, it’s probably our state leaders and Prime Minister. We’d love them to bring a little more unity to the country and lamb would be a good vehicle for that.”
The murals were made by creative agency The Monkeys, which also produced MLA’s latest edition of its annual lamb ad. The ad, released two weeks ago, went viral having made fun of border closures and stereotypes in major Australian cities.
“We feel we captured the tone of the country really well in that ad,” Mr Yardy said. “It’s been a tough year for Australians and we needed a laugh. We hope this whole campaign draws a laugh and we can come together as a country.”
Australian Lamb also commissioned research to go with the murals. The results found 51 per cent of respondents felt each Australian state and territory was a separate country last year.