First it was Kourtney Kardashian, then sister Kylie Jenner followed suit – and now there are countless Australian famous faces rocking their swimmers the wrong way up.
That’s right, the “upside down” bikini trend has made a triumphant comeback three years after it was first made popular on Instagram by Italian model, Valentina Fradegrada, in 2018.
However the risqué look – which involves tying the halter neck straps across the chest to pull the triangle material further apart than usual – has gone next level.
Now celebrities are literally wearing them the wrong way around, with the neck straps being tied around the torso and the back ties going around the wearer’s neck.
The result is an extra-dose of cleavage that’s certainly not for the faint-hearted.
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First to brave the look was Kourtney Karashaian who wore a red bikini from Australian brand Sommer Swim, sharing a snap on her social media account.
The 41-year-old showed off her figure in the $168 two-piece, which a spokesperson for the brand told news.com.au had caused the striking bikini to “sell out immediately”.
Just days later, Kylie wore the blue version, accessorising hers with a gold body chain.
A little closer to home, our local celebrities are proving to be fans of the new take on the risqué swimwear look – including daring bikini fan Tammy Hembrow and former reality star Martha Kalifatidis.
The 32-year-old has been rocking a blue bikini top worn the wrong way around (on purpose of course) – and somehow convinced us all it’s something we need to be doing at the beach despite being completely impractical.
Notably, Martha’s swimmers were also from Sommer Swim.
Australia’s biggest influencer Tammy Hembrow has also been spotted wearing her bikini the wrong way up.
The 26-year-old has never shied away from skimpy swimmers, leading the way on the “naked” bikini and “underboob” trends in the past.
TJ Swim is another Australian swimwear brand that has seen a spike in people wearing its cossies this way.
Tara Jane, the owner of the multimillion-dollar sustainable bikini brand, said it was a great example of consumers being more “conscious” about their purchases.
“We love this modern take on the classic, string triangle bikini,” she told news.com.au.
“Consumers are increasingly looking for new and unique ways to style their bikinis so that they can get more wear out of them.
“We hold sustainability as one of our core brand values, so being able to give new life to a classic style is really great to see. Conscious consumerism – we’re here for it.”
The brand has seen a spate of shoppers sharing selfies on Instagram in its $80 “Suki” top worn in the new style.