Commercial icons sold in Adelaide


The creative minds behind TV commercial stars “Louie the Fly” and the Schmackos dogs are selling off some of their iconic characters, giving Australians a chance to snap up the original clay figurines.

South Australian company Anifex created the stop motion advertisements for well-known brands including Paddle Pop, Reach and Mortein.

Up to 500 items, some of them sculptures seen in the iconic commercials, will go on auction at the animation companies Kent Town studio and online on February 23.

Along with Louie, other iconic characters up for grabs include the Paddle Pop Lion, Home Hardware dogs Rusty and Sandy and Mr Reach.

Anifex co-owner and producer Richard Chataway said the business was downsizing from its 1100 sqm site to a 100 sqm studio in the Adelaide Hills.

“There’s a great passion for stop motion animation,” he said.

“We hope that there will be passionate people out there that would really like to have a part of this Australian animation history in the household.”

Mr Chataway said sculptures used to pitch jobs, sets created to put around the characters and puppets, painted backgrounds and materials and frameworks used to create the stop motion puppets would also be on sale.

Online bids will open on Wednesday with the highest online bid becoming the starting price on auction day.



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